Neither Internet nor DTT nor tablets nor smartphones. No one has managed to put an end to Teletext. Thousands of viewers still consult every day this system of data transmission that sneaks through the remnants of traditional television broadcasting.
In the 1970s, the BBC worker John Adams came up with the formula to achieve the first great interactive immersion of television. Spain tested it in 1982 on the occasion of the Naranjito Soccer World Cup. We wanted to be modern and the colored squares of the Teletext brought us closer to the avant-garde.
The invention arrived in our country under the name of ‘Telecinco’. When we still did not even know who Silvio Berlusconi was. Although it was not until May 15, 1988 when Teletext finally started its uninterrupted broadcasting on TVE. Since then, it has not failed as a paradise for the most analog audience. Still today.
Because Teletext is a kind of safe place that has not been tainted by the clickbait overflowing and intense feedback. Your user feels that no need to invest a long time of his life to find what he is looking for..
All you have to do is press the button of a basic color on your remote control to go to the sections: news (red), sports (green), services (yellow)…. And then type in the numerical code that serves as a direct link to a news item, traffic information or even to the Primitiva result. There, on page 465.
In the hyper-connected society in which we liveTeletext is anachronistic because it is so analog. It cannot broadcast video. It cannot publish photographs. It cannot broadcast on the move. Even the typography of its letters remains stuck in the possibilities of the television electronics of the eighties. But it continues to be an effective routine for so many people: out of habit and because, in the end, there they find what they need to find with the restraint that repels distraction. from the noise of haters, influencers and other communication navel-gazing.
