Sacha Baron Cohen to Revive Ali G for New Stand-Up Tour: Report

Sacha Baron Cohen is set to revive his famous character Ali G, who brought him into the spotlight during the late 1990s.

Per Variety, Baron Cohen is currently working on a stand-up tour that will feature Ali G’s return, just in time for the 25th anniversary of the character’s debut. Baron Cohen initially portrayed Ali G in 1998 as part of a sketch series named The 11 O’Clock Show, through which the character gained immense popularity conducting satirical interviews of unaware public figures.

Ali G, who leads a crew of fellow wannabe gangsters, is distinguished by his rude boy-style accent and streetwear. Some have accused the character of perpetuating Black stereotypes, though Baron Cohen maintains that he’s a parody of the privileged suburban white youth who appropriate Black culture in England.

During the early 2000s, Baron Cohen leaned more into Ali G with a standalone series called Da Ali G Show, in which he reprised the character and introduced two new fictional journalists: Borat, a Kazakh reporter seemingly unfamiliar with Western culture, and Bruno, an Austrian fashion enthusiast.

Da Ali G Show had a successful three-season run, with HBO picking up the latter two for the US. All three characters later got their own spin-off movies, such as Ali G Indahouse, Bruno, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, and Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan. But don’t expect another movie with Ali G anytime soon, as Baron Cohen is abiding by the terms of the ongoing SAG-AFTRA strikes.

Last December, Baron Cohen also revived Borat to perform a brilliant roast at the 2022 Kennedy Center Honors.