If Christmas Eve is characterized by anything, it is, among other things, by the illusion of discovering how will be the announcement of the Christmas Lottery draw, as well as the values and sensations that it transmits to the spectators. The 2024 spot, which was published on November 14, was no exception: we have learned a story of rural Spain that has gone beyond the screen to fill our hearts, highlighting the meaning of ‘sharing’.
The big surprise for everyone was to discover that Julián, the protagonist of the ad, is a native of La Rioja. His real name is Amadeo Marín and it is not the first time he has appeared on screen: his face may be familiar to you for having appeared in A loveone of the latest films by director Isabel Coixet. (and one of the most intimate) starring renowned actors such as Laia Costa and Hovik Keuchkerian. The coincidence is that the film was also shot in the town of La Rioja, like the advertisement. The role played by Amadeo Marín in A love is as a supporting actor playing Joaquín.
Who is Amadeo Marín, protagonist of the Christmas Lottery advertisement?
Although Amadeo Marín is not professionally dedicated to acting, as his profession is related to interior design and decoration, curiosity led him to discover this world. He signed up for a ‘clown’ course and from there he began to do some work as a performer, acting in short films and commercials, while he was part of the company Cómicos Inestables del Norte.
This 63-year-old Riojan was born in Villamediana and lives in the city of Logroño, who, as of this Thursday, will become one of the most recognized faces in our country that we will continually see on television. That of the protagonist of the Christmas Lottery advertisement.
#YoTambiénComparto, the slogan of the advertisement.
The slogan of the Christmas Lottery 2024 ad is. ‘Sharing it is extraordinary’where an inhabitant of La Rioja (Amadeo Marín) appears on live television when the reporter asks him with whom he would share the prize if this year he gets a pinch of the Extraordinary Draw. But his answer “I have no one to share it with” makes the audience turn to him and immediately his face goes viral on social networks.
A whole country is in solidarity with the slogan #YoTambiénComparto, and something magical happens, something that can only happen on December 22: although Julian is not one of the winners of the draw, he sees how the winners who radiate happiness on television announce that they want to share their prize with him, with Julian, the man who represents the emptied Spain and who refuses to leave it.
This is how the Christmas Lottery, the most awaited draw of the year, manages to awaken, even more if possible, the human instinct of solidarity, hope and illusion to help others.