The firm ING has asked its media agency not to broadcast advertising during the programs it presents on Cuatro., Horizon y Fourth millenniumas confirmed by the banking company to El País. The reason given by the company is “the controversy generated in recent days”. Controversy that has led the communicator to be in the spotlight after his coverage of the DANA that has hit Valencia.
“At ING we have a media strategy in which we decide on a weekly basis a planning taking into account current events. Based on this we buy the different advertising spaces according to what we think is best for the positioning of our brand,” says the brand when asked about this action.
“At ING we decided to not to be part of spaces that could generate controversy or be offensive around the DANA.. Therefore, the decision to remove ING advertising from a program, channel or media outlet is made based on different factors such as content or commercial strategy, and in no case is it related to specific programs or presenters. For this reason, after the controversy generated in recent days in a very sensitive social context, we decided to modify our advertising schedule.“, he concludes in his response.
A few days ago, Jiménez assumed his guilt due to the viral video of Rubén Gisbertwhere he got mud all over himself in Valencia to go on live with Horizon to talk about the DANA live. The video was recorded by a neighbor, achieving a great reach in networks.
“They had to grab me because I wanted to kill him.”, he confessed. “He is not a collaborator, nor is he from this team, although he did a great job, without any malice,” he added.
Also causing a stir were his information on the number of victims of the parking by Baonaire. Many users have expressed their reproaches against him on social networks.as the head of the program Horizonfor having echoed this hoax. However, the presenter defended himself from the criticism by claiming that other media had done the same.
After reacting, a few days ago, to the criticisms from fellow professionals such as Wyoming or Dani Mateoand to do so in a calm manner, Jiménez has raised the tone and has exploded against all those professionals who question his professionalism. when reporting on the DANA that has hit Valencia.
In a thread on X in which he posts videos of him responding, the Horizonte host has issued a clear warning: “If you go after me, you have to have a very broad back.”.