The announcement of Christmas Lottery is, for many, an icon of this holiday season in Spain. Throughout the years, the different advertising campaigns of the Loterías y Apuestas del Estado have been building a reputation that, with its ups and downs, has left its mark on society.
The Christmas Lottery Baldie, Rufino, Manu… are some of the protagonists of the Christmas spots that have made a niche for themselves and even brought a tear or two to the eye of more than one person every year. And if there is one thing that has characterized the commercials of Christmas Lottery has been to try to be as emotional as possible and to touch the heartstrings of the Spanish people.
However, this has not always been the case. Since the series of Christmas Lottery commercials starring ‘the Baldy of the Christmas Lottery’. (as he is already popularly known), there has been everything. From meme-fodder ads on social networks, such as the one starring Marta Sánchez, David Bustamante, Montserrat Caballé, Niña Pastori and Raphael in 2013, to animation campaigns such as the one from Rufino in 2015.
Spots for all tastes that have been marking generations and that, despite their success or failure, mark the premature ‘start’ of Christmas in Spain.. We review, since 1998, one by one all the Christmas Lottery ads until today.
The Christmas Lottery Baldy (1998)
May luck be with you (2000)
El calvo de la Lotería (2002)
The bald man gives color to Christmas(2004)
Luck is with you (2005)
Lotería de Navidad es lo que toca (Christmas Lottery) (2006)
La suerte es de todos (2007)
Christmas lottery, the human touch of luck (2008)
Christmas Lottery, ours (2008)
There are many Christmases (2009)
The Goddess of Fortune (2010)
The dream factory (2011)
The dream factory (2012)
Put your dreams to play (2013)
The greatest prize is to share it (2014)
Rufino (2015)
December 21 (2016)
Danielle (2017)
22, again (2018)
United for a tenth (2019)
Sharing as always, sharing as never (2020).
We share our lot with whom we share our life (2021)
The Journey (2022)
No luckier than to have us (2023)
Sharing is extraordinary (2024)
