Disney+ and Hulu Unveil Ad-Free Tier Price Hikes

Get ready to shell out more money to Disney+ and Hulu if you’d like to watch TV without ads. Both companies have announced a new pricing platform that will take hold beginning October 12th.

In the new plan, ad-free Disney+ will increase from $10.99 per month to $13.99 per month, while ad-free Hulu will jump from $14.99 per month to $17.99 per month. Both companies’ ad-supported tier rates will remain at $7.99, and the ad-supported Disney+ and Hulu bundle will stay at $9.99. Additionally, Hulu’s Live TV bundle will increase to $76.99 per month with ads and $89.99 per month without ads, and ESPN+ will bump up to $10.99 per month from $9.99.

Before these new prices set in, Disney+ and Hulu will introduce a new ad-free bundle running for $19.99 per month. That deal begins September 6th.

Disney announced these changes back in May — when it revealed plans to house both its content and Hulu’s offerings in one app — but the official price changes weren’t shared until now. Along with the news comes word that an ad-supported plan will be made available in Europe and Canada on November 1st.

If these price hikes weren’t enough, Disney CEO Bob Iger also announced company plans to follow Netflix’s lead and crack down on password sharing among users. In May, Netflix began charging subscribers an additional fee for sharing their account information with people outside of their households. Since then, the company has enjoyed a 5.9 million subscriber surge.

You can subscribe to Disney+ here and Hulu here.